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The Ceto Blog

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"Taking the Bounce out of the Elasticity of Demand"
Posted by The Mad Banker on Aug 11, 2017
For Banks and Credit Unions, the post-recession environment has been a time of retrenchment and reinvention.  Those institutions still standing after the collapse of our economy have dusted themselves off and surveyed the new landscape of the ...
Aligning, Designing and Pricing Deposit Products to Meet Objectives
Posted by Harry Brammell on Jul 26, 2017
Though it’s a common cause for hesitation, financial institutions need not fear fees as they price their deposit products with the goal of growing revenue and profitability. While they must consider customer’s sensitivity to price changes, they ...
With Rising Rates, could there be a Mortgage Refinance Boom?.
Posted by Chet Sanders on Jun 29, 2017
Experts have predicted rising mortgage rates for some time, and it appears the U.S. may finally be entering a prolonged increased rate environment. While post-election mortgage rates rose somewhat sharply to end 2016, the current average 30-year ...
Rewards Checking Products. The Pros and Cons
Posted by Sean Swift on Jun 2, 2017
Rewards checking products have been around for some time. A rewards checking product is a checking account that provides consumer incentives or perks when certain monthly requirements are met. These perks may include high annual percentage rates, ...
Good Customers Are Not Always Profitable Customers
Posted by Barry Payne on Apr 26, 2017
In general, how would a bank or a credit union define a ‘good’ customer or member? One that does not overdraw their checking account on a regular basis? One that makes their loan payment on time, every time? One that has their primary relationship ...
We Need to Talk!
Posted by Barry Payne on Nov 16, 2016
My dad is a world-class talker! He can be having a conversation, and if someone interjects with another topic—related or not—he can pick right up where he stopped, even if several minutes have passed. Once, he dozed off to sleep mid-sentence, and ...
Information Technology and Banking
Posted by Matthew Speed on Dec 17, 2015
I have wanted to write something on Information Technology’s relationship with banking for a while, but the topic is a bit overwhelming and I was not sure how to start. Information Technology, or IT, is such a broad topic that entire books can and ...
National Bank or Community Bank / Credit Union
Posted by Steve Sharp on Oct 26, 2015
Call me a creature of habit, but I have been a customer of the same National Bank for the past 23 years. They are one of the largest banks in the country, and I have been a loyal customer to them throughout the years. I work in the banking industry ...
How the way we Lend is Changing
Posted by The Mad Banker on Sep 30, 2015
With more and more consumer-focused banking technology, routine transactions continue to get easier.  Consumers are using technology for remote check deposits, bill payments, account management, and for opening loans.  What? Opening a loan ...
The Best America has to Offer
Posted by Scott Edenfield on Jun 29, 2015
  My wife and I have found ourselves to be inconsolable after a large void recently appeared in our lives. I know what you are thinking, and you are exactly right - we are grieving over the loss of Mad Men. AMC’s award-winning period drama, ...
How About a Second Chance?
Posted by Barry Payne on Oct 22, 2014
How many times did you use this phrase as a child, “Please, can I have a second chance?” And then, the inevitable correction given by your mom, “May I have a second chance?” This was likely followed by, “If I’ve told you once, I’ve told you a ...
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