Ceto and Associates Promotes Scott Edenfield and Barry C. Payne

May 6, 2015 4:09:06 PM

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ATLANTA, May 2015 – Ceto and Associates, a national consulting firm providing consulting services to the financial industry, has promoted Scott Edenfield and Barry C. Payne to managers within the firm’s Consulting Services Group.

Mr. Edenfield and Mr. Payne will be responsible for the successful management of Market View engagements for financial institution clients. This responsibility entails identifying, implementing and monitoring opportunities to increase revenue for banks and credit unions through a proven process, including on-site and off-site data gathering, analysis, quantification, approval, and implementation and monitoring methodologies.

“The Consulting Services Group has grown in new client relationships and team members. We are pleased to promote Scott and Barry to managers.  Scott and Barry’s unique skillsets and professionalism have contributed significantly to the successful completion of multiple projects for clients throughout the United States and Canada. We look forward to their continued success in providing impactful, revenue enhancing solutions for our clients,” said Richard Holtzman, vice president of Consulting Services Group.

Prior to Ceto and Associates, Mr. Edenfield joined the Ceto family of companies as a Sales Consultant with CetoLogic where he spent his first year providing C3 Financial, a web-based cash forecasting and management software  to community banks and credit unions. He also served in various consulting capacities with private firms providing employee benefits guidance to small and medium-sized businesses and consulting work with a leading wireless technology company.

“I am very appreciative to Nicholas Ceto, Douglas Ceto, and the rest of the management team at the firm for this honor. I am blessed to work with a team of intelligent, hard-working individuals in an atmosphere where commitment and hard work are recognized and celebrated,” said Scott Edenfield.

Mr. Payne has 15+ years of experience with trust and ancillary accounting systems, consulting, business analytics and project management services. .  During his eight years with the firm, Mr. Payne has implemented and monitored Deposit Reclassification and C3 Financial projects., He then joined the Consulting Services Group to assist in consulting service engagements.   As an invaluable asset to the firm, Barry will continue to serve a pivotal role in the delivery of Market View projects to banks and credit unions nationwide.

“I am looking forward to the increased responsibilities of this opportunity with Ceto and Associates, and I appreciate the confidence of senior management in my ability to meet the new challenges. In this position I will be able to manage more opportunities to help banks and credit unions increase their profitability,” said Barry Payne.

About Ceto and Associates

Founded in 1994 by Nicholas Ceto, Jr., Ceto and Associates is a highly respected and nationally recognized management consulting firm based in Atlanta, Ga. Ceto and Associates specializes in working closely with banks and credit unions to develop and deploy solutions that focus on increasing profitability through initiatives that maximize revenue, reduce expense and improve organizational performance and efficiency. Ceto and Associates places the client’s needs in the forefront and designs solutions to best fit their culture, goals and objectives. Ceto and Associates and, its sister company, logicpath have earned the trust and increased the profitability of more than 2,000 financial institutions in all 50 states and Canada.