Biography

Mr. Brammell is a Financial Services Consultant with over 20 years of experience helping client financial services organizations in identifying tactical and strategic opportunities to grow revenue through product development, process, market, or pricing initiatives, empirically proven through demand analysis balancing current profitability with future growth.

Prior to joining Ceto and Associates, Mr. Brammell worked for several professional service firms where he led over 70 client engagements assisting client financial services organizations in developing solutions, by leveraging their investment in technology and payment systems that improve customer experience and grow revenue.  Mr. Brammell also worked for the Comptroller of the Currency as an Associate National Bank Examiner.

Representative Accomplishments

  • Served as Senior Manager leading numerous concurrent client engagements identifying opportunities to improve revenue from retail and commercial deposit products, treasury management products, commercial and retail lending solutions and wealth management services. Developed and presented a series of webinars for community bank and credit union clients. Presented revenue enhancement research, consulting recommendations and product initiatives to client executive management.
  • Served as a Team Leader managing a team of up to seven consultants providing mentoring, performance appraisals and career development. Played an active role in the recruiting process by screening campus recruits, interviewing candidates and impacting final hiring decisions. Served as an Oversight Manager on many client projects providing growth opportunities for new project managers while serving as a valuable mentor regarding project management, client relationship management and internal revenue management.
  • Managed numerous client Process Improvement engagements overseeing a staff of analysts and consultants for each client engagement. Performed process improvement analysis in all functional areas of the client organization to increase efficiencies. Designed client organizational structures creating centralized operations and IT, credit administration, accounting and finance, and customer contact functions to serve as a hub for retail and commercial product and service delivery.
  • Served as an Associate National Bank Examiner reviewing, analyzing and discussing the results of examinations with bank management and the Board of Directors. Examination responsibilities included analyzing and determining the adequacy of credit risk and administration, consumer compliance, interest rate risk management and liquidity management.

Education

University of Mississippi

BBA – Banking and Finance