A Legacy Built on Delivering Quantifiable Returns for the Banking Community

| OUR STORY

Powering Banking with Intelligence

For more than 25 years, Ceto has been a trusted partner to the banking community, powering the profitability, performance, and growth for more than 2,000 banks and credit unions across the U.S. in all 50 states.

With in-depth market research and data-driven insights, we deliver intelligence and innovative solutions in a tailored experience for our clients with a singular focus – to assist our clients in driving their financial and operational performance, enhancing their consumer experience, and increasing their shareholder value.

| A COMMUNITY ADVOCATE

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Douglas Ceto
President & CEO

Our focus is fulfilled in powering the growth and profitability for financial institutions, which empowers them to do more for their consumers and local economies so that their communities can prosper."

At Ceto, we believe it is essential that regional and community banks and credit unions have strong balance sheets and P&Ls so that they can continue to grow their organizations, change with the macroeconomic environment, and meet the needs of their consumers and communities in the ever-changing technology and competitive landscape. Profitability creates viability, and viability leads to prosperity.

Since 1994, we have had the pleasure of working closely with thousands of financial institutions to meet this unique need in the banking community. We want to do our part in helping banks and credit unions remain strong financial pillars in their communities for future generations to come, as they provide valuable services to the consumers and businesses in their neighborhoods. When financial institutions thrive, their respective communities and local economies prosper.

We strive to be trailblazers and innovate to elevate the excellence and insights we deliver to the banking community. In our view, robust, accurate intelligence is the key to executive strategic planning and data-driven decision-making, which leads to uncovering more profit-driving opportunities and developing competitive advantages in the marketplace. Intelligence is a force multiplier for profitability and growth. We want to be instrumental in helping regional and community banks and credit unions compete and succeed as global markets and economies continue to evolve in the digital age of technology and information.

With that in mind, we remain steadfast in amplifying our core focus of intelligence and community – which is to say that we are passionate about empowering banks and credit unions with intelligence and innovative solutions to drive profitability and growth, enhance shareholder value, and build stronger, more prosperous communities. It is our unique perspective, or DNA – Power to Prosper.