Market View

  A strategy for product pricing and design

Market View is a competitive intelligence solution and unique revenue enhancement program that focuses on income generation, product pricing and design.  Our program is customized for your organization and includes a detailed report of analysis and findings designed to provide specific recommendations for your products and services.

Market View also includes an extensive market study and competitive analysis with surveys and mystery shopping of your primary competitors in your markets, and furthermore examines the performance, pricing and characteristics of more than 360 different revenue components for your existing deposit products, loan products, and ancillary services – both consumer and business.

Value Highlights

  • Resource Efficient
  • Holistic Assessment
  • Actionable Intelligence
  • Third-Party Perspective
  • Success Warranty

Based on our experience, Market View engagements provide $1,000 – $2,000 in annual, pre-tax revenue per million dollars of assets.

Competitive Intelligence

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Market Research
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Mystery Shopping & Surveys
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Rate & Fee Information

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Competitor Data & Analysis

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Product Pricing & Comparison

Market View is a competitive intelligence solution that includes a comprehensive local market study and competitive analysis of your primary competitors, banks and credit unions, in your various markets. You select your competitors and markets for every line of business. Then, our experienced production and market research teams collect the necessary intelligence through mystery shopping and surveys, and examine all the products and services offered by your competitors to perform the competitive analysis. Strengths, weaknesses and opportunities for all products and services will be evaluated.

Highlights

  • Local Market Study
  • Competitive Analysis
  • Your Market Competitors (Banks & Credit Unions)

Objectives

  • Deliver Actionable Competitive Intelligence
  • Enhance Product & Service Offerings
  • Improve Competitive Position in your Markets

Income Optimization

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Product Pricing & Design

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Product Alignment & Optimization

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Product Profitability
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Product Revenue Leakage

Market View is also a unique income optimization program that focuses on revenue generation, product pricing and design. As part of the review, product comparisons with your competitors are examined; including the performance, pricing and characteristics of more than 360 different revenue areas for all loan products, deposits products and ancillary services – both consumer and business. Our program is customized for your organization, business model and corporate culture. The deliverable is a comprehensive report of analyses and findings. It is designed to provide specific, measured recommendations for your products and services tailored to your customers or members; which will substantially increase your earnings and enhance product profitability.

Highlights

  • 360+ Revenue Areas
  • Both Sides of the Balance Sheet
    • Assets
    • Liabilities
    • Ancillary Services

Objectives

  • Increase Revenue (Non-Interest Income)
  • Maximize Product Profitability
  • Reduce Revenue Leakage

Request a presentation

We would be pleased to arrange a full presentation of our Market View solution

Request Presentation