An Intelligence Platform for Financial Institutions
operational performance, vendor dynamics, and growth signals into a single decision environment.
Instead of evaluating insight in isolation, the Ceto NOVA platform helps leaders understand how these factors interact, clarify priorities,
and move forward with confidence without stitching systems together or guessing what matters most.
How It Works
The Ceto NOVA™ platform is built as a modular intelligence system. Each module focuses on a distinct domain of institutional intelligence and can be deployed independently based on an institution’s priorities.
At the platform level, the Ceto NOVA platform brings these intelligence domains together in a shared decision environment. Market conditions, operational performance, vendor dynamics, and growth signals are evaluated side by side, helping leaders understand tradeoffs, align priorities, and make decisions with greater confidence.
This approach allows institutions to gain immediate value from individual modules while benefiting from a system designed to compound insight over time.
NOVA Vantage™
Competitive and Market Intelligence
NOVA Vantage™ provides real-time visibility into market conditions and competitive positioning, helping institutions make more confident pricing, product, and growth decisions.
What it powers
- Competitive rate and fee comparisons
- Market and peer pricing dashboards
- Identification of pricing gaps and opportunities
NOVA Pulse™
Operational and Performance Intelligence
NOVA Pulse™ delivers benchmarking insight across operational and financial performance, enabling institutions to identify inefficiencies, optimize resources, and align teams to strategy.
What it powers
- Department-level KPI tracking
- Peer benchmarking across more than 260 operational metrics
- Executive visibility into productivity, cost, and performance trends
NOVA Nexus™
Vendor and Contract Intelligence
NOVA Nexus™ centralizes visibility into vendor relationships and contracts, supporting stronger cost control, compliance oversight, and third-party risk management.
What it powers
- Searchable vendor contract management
- Renewal, expiration, and compliance alerts
- Vendor performance scorecards and oversight dashboards
NOVA Vector™
Growth and Engagement Intelligence
NOVA Vector™ is an AI-powered growth intelligence module that uses financial institution data to deliver predictive signals, actionable insight, and scalable campaign execution for smarter account holder engagement.
What it powers
- Predictive growth and engagement signals
- Prioritization of outreach and offers
- Scalable, data-driven campaign execution
NOVA Lucira™
AI Advisory Intelligence
NOVA Lucira™ applies artificial intelligence to interpret insight generated across the NOVA modules, helping institutions clarify priorities, evaluate options, and move forward with confidence. It supports strategic assessment, planning, and decision readiness by translating intelligence into actionable recommendations rather than static analysis.
Today, NOVA Lucira applies AI-driven advisory intelligence to insight from NOVA Vantage™. As the platform evolves, Lucira is designed to extend across additional NOVA modules, strengthening how institutions turn intelligence into informed action.
The System Effect
Why the Platform Matters
Each Ceto NOVA™ module delivers value within its own intelligence domain. The platform advantage emerges when those domains are brought together.
The Ceto NOVA platform reduces the friction created by disconnected insight. Market conditions, operational performance, vendor dynamics, and growth signals are evaluated in context rather than isolation, allowing leaders to understand tradeoffs, clarify priorities, and align decisions across the organization.
This is why many institutions begin with a single capability and expand over time. The Ceto NOVA platform is designed to meet institutions where they are and guide them toward a more complete and confident view of their organization.
Business Impact
Anchored in Financial Performance
The Ceto NOVA™ platform supports measurable improvements in financial performance by strengthening both sides of the efficiency ratio.
On the expense side, the Ceto NOVA platform helps institutions identify inefficiencies, optimize resources, and manage vendor costs with greater precision. On the income side, it supports smarter pricing, product design, and market positioning. Together, these effects contribute to more sustainable performance and stronger long term outcomes.
What’s Next
Designed to Evolve with Your Institution
The Ceto NOVA™ platform is built for long term use, not point solutions. As financial institutions face new challenges and opportunities, the platform is designed to expand its intelligence capabilities in deliberate and meaningful ways.
NOVA Atlas™ will extend market comprehension through geographic and demographic intelligence, helping institutions better understand where they compete and where opportunity exists.
NOVA Lucira™ is designed to extend its AI advisory intelligence across additional NOVA modules over time, further strengthening how institutions plan, prioritize, and execute with confidence.
The Analysts Behind the Intelligence
Strategic clarity starts with human insight.
The Ceto NOVA™ platform is not just technology. It is supported by a dedicated team of analysts, QA leads, and research professionals who bring institutional context to every data point.
This team supports the intelligence domains across the Ceto NOVA platform, including market insight through NOVA Vantage™, performance benchmarking via NOVA Pulse™, and vendor oversight enabled by NOVA Nexus™. Their work ensures that what institutions see in Ceto NOVA™ is not just data, but decision ready intelligence.
Every analyst is rigorously trained in Ceto’s proprietary methodology, which combines peer analytics with firsthand knowledge of today’s financial institution challenges. This human layer strengthens the platform by ensuring insight is accurate, contextual, and actionable.
Take the Next Step
Revolutionize your bank or credit union's competitive intelligence and analytics capabilities. Contact us today for a free consultation and product demo.