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Ceto Intelligent Banking Solutions Innovative Banking Solutions

Every Engagement.
Every Community.
Reaching Farther.

Ceto Reach channels a portion of each client engagement into health, education, and community impact. 

Our Giving Philosophy

Why Ceto Reach

A refocused commitment to giving back. Ceto Reach is the evolution of our long‑standing belief that the success of our work should lead to meaningful change. With every engagement, a portion of earnings helps fund nonprofit health, education, and community initiatives.

  

Health + Education + Community

Health at the Core of Our Mission

We prioritize health initiatives because they directly impact individual lives and community strength. Our vision places personal wellness and collective well-being at the center of our philanthropic work.

Through targeted investments, we're actively building healthier communities where well-being serves as the foundation for all other progress.

Community Connections Matter

We strengthen the places we serve by fostering meaningful relationships. Through targeted support of local initiatives, we build connections that enhance lives and create resilient communities where people truly thrive together.

Education: A Basis for Development

Education transforms individuals and societies. Following our founder Nicholas Ceto Jr.'s vision, we invest in learning programs that create lasting opportunities. We believe education builds the foundation for everyone's brighter future.

From Our CEO

”Philanthropy goes beyond mere donations or acts of charity. It is deeply ingrained in our DNA, shaping our culture and guiding our decisions.”

djcAt Ceto, we have always believed that success should lead to significance. Ceto Reach formalizes a spirit of giving that has been part of our DNA for years and gives it the structure to grow alongside us.”

Douglas Ceto
Chief Executive Officer

How Ceto Reach Works

Each year, a percentage of earnings from every client engagement is directed into a centralized fund. That fund supports three nonprofit partners aligned to our focus areas:

  • Ronald McDonald House Charities — supporting families navigating serious medical care.

  • Rock the Street, Wall Street — advancing financial literacy for high school girls.

  • Atlanta Mission — helping individuals experiencing homelessness rebuild their lives.

This pooled approach replaces one‑off giving, enabling greater, more visible, lasting impact. Going forward, each year we will publish the Ceto Reach Impact Report, which includes total contributions, nonprofit highlights, and a thank‑you list of participating clients.

From Our SVP of Community Outreach

"Every client partnership fuels Ceto Reach. You help invest in stronger families, future leaders, and thriving communities with each engagement. Together, we are building impact that grows alongside our work."


Cheryl Ceto (7)Giving back is part of how we work and build relationships with our clients and communities. Ceto Reach turns generosity into lasting support for causes we care deeply about and lets our giving grow with the business.

Cheryl Ceto
SVP, Community Outreach

Community News

Ceto Supporting BayPort's Annual Charity Golf Classic

Ceto was proud to support BayPort Credit Union’s Fourth Annual Charity Golf Classic with a $1,000 donation, helping the BayPort Foundation raise an outstanding $144,704 for community initiatives. Held alongside a wine tasting and dinner at Circa 1918, the event brought together partners committed to making a lasting impact. We’re grateful to have been part of such a meaningful day, and look forward to returning to the green in 2026!

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Giving Back, One Breakfast at a Time!

At Ceto, giving back to the community is more than a value; it’s part of who we are. We're grateful for the opportunity to support the Atlanta Ronald McDonald House Charities, a fantastic organization that provides comfort and care when needed most.


The Ceto team recently rolled up our sleeves, got busy in the kitchen, and served breakfast to families staying at the House. Families who are navigating some of life’s most difficult moments with courage and grace.

 

Highlights of our team in action!

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Pack It Together A Great Success!

In a collective effort to support North Fulton Community Charities (NFCC), Ceto hosted their Second Annual "Pack It Together" event on The Plaza at Avalon. The community was invited to join the cause of restocking the NFCC Food Pantry for North Fulton families.

 

It was a successful event thanks to our amazing community and sponsor partners, Linen and Flax, Chick-fil-A, and Avalon.

 

Together, we collected $851 in monetary gifts! 

 

Watch highlights from the event below!

“I’ve learned that you shouldn’t go through life with a catcher’s mitt on both hands.  You need to be able to throw something back.”
- Maya Angelou