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Leadership with purpose.

Experienced leaders guiding Ceto’s strategy, growth, technology, client relationships, and organizational performance.

President & Chief Executive Officer

Douglas Ceto

As the driving force behind Ceto, Douglas Ceto oversees business development, operations, and technology, providing strategic consultation to Ceto's bank and credit union clients. Under his leadership, Ceto has grown from a three-person operation into a formidable firm known for its experience and innovation.

Executive Leadership

A unified team leading growth, technology, financial stewardship, brand, people, and community engagement across Ceto.

Kelly MacConnell

Chief Growth Officer

Kelly leads growth strategy and client success across the firm, aligning solutions, relationships, research, and execution to accelerate impact.

Matt McCall

Chief Technology Officer

Matt leads Ceto’s technology strategy and innovation, advancing the Ceto NOVA™ platform and delivering secure, scalable solutions for clients.

Kelly K. Sphar

Chief Financial Officer

Kelly oversees financial strategy, planning, and performance, bringing deep expertise in finance, operations, and organizational stewardship.

John Allison

Chief Marketing Officer

John leads brand, marketing, and market engagement strategy, translating Ceto’s expertise and solutions into clear, compelling value for clients.

Marisa Lynskey

Chief Human Resources Officer

Marisa leads people strategy and culture, building the structure, clarity, and environment that support strong teams and exceptional client outcomes.

Cheryl Ceto

Senior Vice President, Community Outreach

Cheryl leads Ceto’s community relationships and giving-back initiatives, supporting financial well-being and meaningful impact in the communities Ceto serves.