Mr. Sanders brings to Ceto and Associates extensive retail banking experience. As a Senior Consultant for the Consulting Services Group, he is actively involved in conducting Market View engagements with banks and credit unions, emphasizing market research and competitive analysis to identify potential revenue gaps.
Prior to joining Ceto and Associates, Mr. Sanders held positions as a Branch Manager, Branch Team Leader and Financial Services Specialist with Regions Bank. Mr. Sanders was responsible for driving sales, managing expenses, overseeing operational compliance and coaching his team to maximize overall branch production. During his tenure he developed strategies to build relationships with business clients and provided guidance and education to help them identify their needs and achieve their financial goals.
Representative Accomplishments
- Responsible for a $10 million dollar loan portfolio and $35 million dollars in commercial and retail deposits. Experiences include; consumer lending, SBA lending, commercial lines of credit, treasury management products, merchant services and all aspects of consumer and commercial deposits and operations.
- Surveyed client competition through various means to obtain relevant market data and intelligence. Analyzed and evaluated client offerings of deposit products, loan products and ancillary services to identify revenue gaps and areas of opportunity to maintain a competitive position within the local market.
- Prepared and reviewed extensive consulting reports for client presentations outlining background, opportunities, financial benefit and competitive environment for specific recommendations.
- Developed customized financial tracking reports to assist clients in quantifying the implemented benefit of the recommendations approved by management.
Education
University of Georgia, Athens, Georgia
BBA in Finance
BBA in Real Estate