In this role, Brammell will be responsible for managing Market View engagements, Ceto and Associates’ revenue enhancement solution, for financial institution clients. His responsibilities will include: identifying, implementing and monitoring opportunities to increase revenue for client banks and credit unions through on-site and off-site data gathering, analysis, quantification, presentations, approval, implementation and monitoring methodologies.
“We are extremely pleased to have Harry join Ceto and Associates’ Consulting Services Group. His vast experience as a bank consultant, primarily in revenue enhancement, brings significant experience to the team and our ever expanding client base,” said Richard Holtzman, Vice President of the Consulting Services Group.
Brammell is a seasoned consultant with over 20 years of experience. Prior to joining Ceto and Associates, Brammell served as a senior engagement manager, leading client engagements from initial sales through implementation. During his tenure, Brammell identified tactical and strategic opportunities to grow revenue through product development, process, market or price initiatives. He developed and led executive projects recommending solutions to enhance enterprise profitability. Brammell also held senior principal roles assisting national and super regional institutions generate millions in revenue and bring to market hundreds of innovative opportunities.
“I am very pleased to be part of the Ceto and Associates team, and I look forward to helping our clients meet their revenue and growth goals,” said Harry Brammell.
About Ceto and Associates
Founded in 1994, Ceto and Associates is a highly respected and nationally recognized management consulting firm in the financial industry. Ceto and Associates works closely with banks, savings banks and credit unions, and specializes in developing and deploying solutions that focus on increasing profitability through initiatives that maximize revenue, reduce expense and improve organizational performance and efficiency.
For more than 20 years, Ceto and Associates has earned the trust and increased the profitability of more than 1,500 financial institutions in all 50 states and Canada. Ceto and Associates places the needs of each and every client in the forefront and designs solutions that best fit their unique culture, goals, market and objectives.
