Mr. Edenfield has been with the Ceto family of companies since 2010. As a Manager for the Consulting Services Group, he is actively involved in the management of the Market View engagements, in addition to supporting fellow Consultants and Managers with projects to ensure consistent and exceptional results are produced for all clients. Mr. Edenfield has successfully managed over 40 Market View engagements for institutions throughout the United States and Canada with combined total assets in excess of $48 Billion.

Prior to joining Ceto and Associates, Mr. Edenfield was a Consultant with the firm’s sister company, logicpath, providing community banks and credit unions with a web-based software solution for managing cash levels, optimizing armored courier costs and understanding customers’ complex cash flow utilization. He also served in various consulting capacities with small firms providing employee benefits guidance to small and medium-sized businesses, in addition to consulting work with a leading wireless technology company in the development of innovative solutions leveraging new wireless technologies for the improvement of the business’s production work-flow, communication and invoicing processes.

Representative Accomplishments

  • Procured and verified expansive local market intelligence via a variety of effective tactics in order to build an understanding of the competitive landscape in which clients operate. Evaluated the offerings for deposit products, loan products and ancillary services available to retail and commercial customers to identify areas of opportunity for client institutions.
  • Worked with various institutions’ report-writers and IT professionals to manage the process of securely retrieving critical data for purposes of quantifying the potential benefit of change for various recommendations, including the development of innovative techniques for achieving satisfactory levels of data integrity and utility.
  • Produced timely, expansive diagnostic reviews highlighting an institution’s current practices and position in the market place with clearly defined opportunities for impactful changes to enhance profitability and operational efficiency, including identification of relevant issues and resources required for essential implementation steps.
  • Developed customized financial models for quantifying the implemented benefit of the recommendations that were presented to, and subsequently approved by, senior management.


Clemson University, Clemson, South Carolina
BS in Management