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The Mad Banker

The Ceto and Associates' Blog

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The Pros and Cons of Relationship Pricing
The Pros and Cons of Relationship Pricing
Posted by Haley Locklier on Mar 12, 2019
What are potential high value customers looking for when choosing a financial institution that will best suit their needs? Or what promotes customer loyalty? Offers, Rewards and Perks. In other words, relationship pricing, which is a pricing and ...
The Pros and Cons of Reward Checking and Relationship Packaging
Posted by Tommy Adams on Jan 29, 2019
All banks and credit unions face the difficult task of attracting new customers and deposits, and growing these relationships in today’s competitive banking environment. There are many ways used to grow deposits and accountholder relationships that ...
Relationship Pricing, What is it Really?
Posted by Joe Wilson on Mar 27, 2018
Everybody talks about Relationship Pricing, but what does it really mean? Relationship Pricing is defined as a pricing and billing framework, where pricing is determined based on a customer/member’s overall financial picture, rather than being ...
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