Introducing the NOVA Vector™ module powered by Vertice AI.
Transform insight into measurable action without new execution platforms or data science teams.
Ceto has partnered with Vertice AI to help community banks and credit unions turn institutional data into clear marketing and growth priorities without requiring data science teams.
Vertice AI provides technology that analyzes customer and member account activity, product usage, and behavior to help financial institutions decide who to engage, what to offer, and when to reach out using the data they already have.
Through this integration, decision intelligence is embedded directly into the Ceto NOVA™ platform enabling institutions to move from insight to prioritization without adding operational complexity.
NOVA Vector™ is AI-powered growth intelligence module that uses FI data to deliver predictive signals, actionable insights, and scalable campaign execution for smarter account holder engagement.
Insight Alone Does Not Drive Growth
Community banks and credit unions are sitting on more data than ever.
Knowing opportunity isn’t the same as acting on it
The real challenge:
Marketing and growth teams are often left asking:
- Who should we target?
- Where should we focus?
- What action will actually drive results?
The NOVA Vector™ module closes this gap by translating intelligence into targeted action and measurable results.
This partnership enables native AI-assisted prioritization within the Ceto NOVA™ platform as the NOVA Vector™ module, a capability that helps institutions rank marketing and growth actions based on expected impact.
Decision Intelligence Without Data Scientists
Most AI solutions assume dedicated analytics teams, custom modeling, and ongoing experimentation. That’s not the reality for most community banks and credit unions.
This partnership exists to give marketing and growth teams clear answers not more complexity.