Ceto and Associates Celebrates 25 Years of Success

Posted by The Mad Banker on Oct 28, 2019

This week marks the 25th Anniversary of Ceto and Associates! As we celebrate this company milestone, we wanted to take some time to reflect on our history as a firm and the journey we’ve been able to enjoy throughout our clients’ success.

We will kickoff our 25th anniversary celebration, at the American Bankers Association Annual Conference in Seattle, WA, Oct. 27-29, 2019. We will be co-hosting the Monday night evening reception, giving away the highly sought-after iPhone 11 Pro and be featured on the ABA’s Center Stage podcast.

A little background on us, Ceto and Associates was founded by Nicholas Ceto Jr. in 1994 after a mandatory retirement at the age of 60 from KPMG. After “retirement” and not quite ready to throw in his hat, he was called upon to work on special revenue generating projects for other financial institutions, including his first project with Integra Bank.

Through the project with Integra Bank, Mr. Ceto pioneered Deposit Reclassification, also known as a retail sweep program. Deposit Reclassification became an integral focus for the firm for many years.

As a response to client needs, Mr. Ceto and his son Douglas Ceto created our sister company, Logicpath, in 2008, which continues to implement the Deposit Reclassification software solution and focuses on solutions for branch and ATM cash management.

Ceto and Associates then developed its flagship consulting solution suite: Market View, Clear Point and Vendor Link, focused on maximizing revenue and reducing expenses for financial institutions nationwide.

This company milestone is just the beginning for Ceto and Associates. Our future is bright, and if our past success is any indication of our future, we will continue to grow, adapt our services, and help financial institutions across the country realize significant savings and growth.


Did You Know?

  • Ceto and Associates has more than 2,000 clients across the United States and Canada

  • Through the Ceto and logicpath solutions, we have increased overall earning assets in the financial services industry by more than $5 billion

  • Both firms’ solutions often result in an average increase in profitability by 20 percent

  • Since 2010, our Ceto Solutions Suite has increased earnings in the financial services industry by $165 million

    Click here to read the full story.

The Mad Banker

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