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Powering Credit Union Profitability & Performance
with Intelligence 


Enhance Your Earnings, Efficiency, & Growth with Intelligence & Data Analytics

$150,000 - $300,000

New Earnings Annually

per $100 Million of Total Assets

We were very pleased with the comprehensive scope of the engagement. We realized a significant increase in revenues from the project and would recommend Ceto’s Market View program to other financial institutions.”
ihmvcu Brian Laufenberg
President & Chief Executive Officer

Moline, IL
Total Assets: $1.8 Billion
We had a great experience with Ceto during the Market View engagement. They considered the culture and strategy of our organization when performing the analysis and making any recommendations. The information was very informative, and the quality of their work was outstanding.”
clearview-logo Renee Lucas
Vice President of Operations

Moon Township, PA
Total Assets: $1.7 Billion
We have conducted similar reviews of our products in the past, but they were not as extensive and thorough as the Market View project we conducted with Ceto. Their in-depth review not only yielded significant new revenue ideas but also spurred insightful conversation among our management team.”
general-electric Kevin Motley
Chief Financial Officer

Cincinnati, OH
Total Assets: $3.8 Billion
The amount of information that Ceto provided about our markets, competitors, and products has been invaluable and something that would have been difficult to accomplish on our own. I would strongly encourage other credit unions to consider Ceto.”
gocu-logo-base John Carew
Senior Vice President & Chief Strategy Officer

Atlanta, GA
Total Assets: $3.5 Billion
We have really enjoyed working with Ceto and team and would definitely recommend them to other credit unions who are looking for ways to maximize product profitability and revenue.”
westmarkcu-1 Davin Garlick

Idaho Falls, ID
Total Assets: $1.2 Billion
We were very pleased with Ceto. The project was completely risk-free for our organization since our payments to Ceto were based on actual benefits. The scope of the program was extensive and included a review of hundreds of different areas. We realized a significant increase in revenues.”
elga_logo_2010 Karen Church
President & Chief Executive Officer

Burton, MI
Total Assets: $1.2 Billion


What Can Ceto Do For Your Credit Union?


Increase Your Revenue with Competitive Intelligence & Data Analytics 

Gain visibility into your markets through competitive intelligence while optimizing your product strategy, pricing, and design to increase non-interest revenue.


Minimize Your Vendor Costs with Contract Negotiation & Data Analytics

Leverage vendor management strategies, costing metrics, and negotiation best practices and tactics to help reduce the costs associated with your contracts.


Optimize Your Productivity with Business Intelligence & Data Analytics

With proven approaches for expense reduction and operational efficiency, leverage business intelligence to enhance your performance and productivity across the organization.


25+ Years Experience 

2,000 Clients Across the U.S. in all 50 States

Ceto has a long history and passion for creating strong partnerships with our Credit Union clients with a targeted focus that includes:

  • Powering earnings, efficiency, and productivity for optimal return on investment with an emphasis on minimal disruption
  • Supplying comprehensive market research, data-driven insights and analyses, and multi-faceted intelligence with an unparalleled viewpoint that is experienced and objective
  • Delivering tailored projects that account for the distinctive attributes or characteristics of our clients, including organizational strategies and goals, corporate brand or culture, dynamics of the member base, and/or competitive markets or geographic footprint
  • Ensuring successful, profitable projects that maximize our client experiences and satisfaction