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The Mad Banker

The Ceto and Associates' Blog

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Recent Posts by Matt McCall


4 Tools for Attracting and Retaining Deposits in a Digitally Competitive Landscape
4 Tools for Attracting and Retaining Deposits in a Digitally Competitive Landscape
Posted by Matt McCall on Mar 26, 2019
With four rate hikes from the Federal Open Market Committee (FOMC) throughout 2018, paired with a growing economy and rising loan demand, the battle for deposits remains highly competitive. Rising rates have allowed online-only banks to gain a ...
Retail Banking Trends – Financial Education as a Marketing Tool
Posted by Matt McCall on Nov 20, 2018
Throughout the past few years, financial institutions (FIs) have adjusted their marketing practices in order to keep pace with digital innovation. Competition is now prevalent not only with the bank down the street, but with any viable FI with an ...
How Rising Rates Are Affecting the Fixed Rate Mortgage Industry
Posted by Matt McCall on Jun 12, 2018
Throughout 2017, Janet Yellen, the former chair of the Federal Reserve, and the Fed raised the target Fed funds rate by 25 basis points in March, June, and December. To date, Jerome Powell, the recently appointed Federal Reserve chair, and company, ...
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