At the Crossroads of Progress & Purpose

For 30 years, Ceto has stood beside the financial institutions that power America’s communities.

Our work has always been grounded in a single belief: community banks and credit unions are essential. They lend to small businesses others overlook. They know their customers by name. They reinvest in the neighborhoods they serve, helping those places grow stronger, more resilient, and more hopeful.¹

That mission has not changed. But the landscape has.

Today’s leaders are managing pressure on all sides, including tighter margins, leaner teams, rising expectations, and constant change. The work is harder, and the path forward is not always clear.

That is why we built Nova™ and NexBridge™.

Nova delivers real-time intelligence to help you act on what matters, tracking performance, benchmarking costs, and bringing clarity to complexity. NexBridge helps you align people, systems, and strategy so that execution becomes more than a goal. It becomes a strength.

Together, these tools give your institution the power to prosper, not for the sake of numbers alone, but for the lives you impact. When your institution grows stronger, your community does too.

We believe in that connection. And we are committed to helping you lead with clarity, move with purpose, and continue making a difference where it matters most.

Douglas Ceto
Chief Executive Officer

¹ According to the ICBA, community banks provide more than 60 percent of small business loans and over 80 percent of agricultural loans nationwide. Their local presence supports job creation, homeownership, and financial access in communities of every size.
Source: Independent Community Bankers of America (ICBA)