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Our Giving Philosophy

Empowering Communities by Giving Back 

Our goal is to cultivate an environment where giving back is a cornerstone, making a significant difference in the lives of local nonprofits, the communities we collaborate with, and our own.

By nurturing a spirit of generosity and compassion, we aim to strengthen the social fabric and uplift the lives of those in need. Through strategic partnerships and impactful initiatives, we aspire to create lasting change, inspiring others to join us in building a brighter future for all. Together, we can make a meaningful difference in the lives of our neighbors and create a thriving, compassionate society.  

Health + Education + Community


Investing in health initiatives is crucial for the well-being of individuals and communities. Guided by a vision that deeply values personal health and the welfare of others, we prioritize health in our philanthropic endeavors, actively contributing to creating healthier communities


Education initiatives catalyze personal growth, empowerment, and societal progress. Our founder, Nicholas Ceto Jr.'s unwavering dedication to education and belief in its transformative power inspire us to invest in educational programs. We believe the key to a brighter future for all is education.


At Ceto, we recognize the importance of giving back to the communities we serve, embracing values of connection, teamwork, and community. We actively support community initiatives, fostering meaningful relationships, strengthening our communities, and positively impacting the lives of those we serve.

From Our CEO

”Philanthropy goes beyond mere donations or acts of charity. It is deeply ingrained in our DNA, shaping our culture and guiding our decisions.”

djcI want to reflect on what drives philanthropy at our organization. As we continue to grow and make a positive impact, we must remember the core values underpinning our commitment to giving back.

We believe that true success lies in financial prosperity and the positive change we bring to the communities we serve.

Our dedication to philanthropy stems from a genuine desire to make a difference. It is fueled by compassion, empathy, and the understanding that we have the power to effect meaningful change. We strive to create a ripple effect of positivity, touching lives and inspiring others to join us on this journey.

Our philanthropic efforts aim to address societal challenges, uplift the marginalized, and promote sustainable development. We seek to empower individuals, organizations, and communities by providing resources, support, and opportunities for growth. In these acts of giving, we find purpose and fulfillment, knowing that we are actively contributing to a better world.

I am immensely proud of the passion and dedication each of our team members bring to our philanthropic initiatives. Together, we are making a tangible impact. Let us foster a culture of generosity, compassion, and social responsibility, knowing that our collective efforts can create lasting change.

I am grateful for the spirit of philanthropy within our community and for our unwavering commitment to making a positive difference.

Warm regards,

Douglas Ceto

Community News

Pack It Together A Great Succes!

In a collective effort to support North Fulton Community Charities (NFCC), Ceto hosted the "Pack It Together" event on The Plaza at Avalon. The community was invited to join the cause of restocking the NFCC Food Pantry for North Fulton families.

Our collaboration with Avalon and Chick-fil-A Alpharetta significantly aided the NFCC Food Pantry. Together, we were able to collect more than 45 boxes of non-perishable food items and donate a total of $500 in monetary gifts.


Watch highlights from the event below!

Partnering with Bank of Greene County

Ceto recently partnered with the Bank of Greene County by giving Matthew 25 Food Pantry a financial gift. We are grateful to the bank's leadership and their desire to support those in their community in need. 

President & CEO Don Gibson stated, “The Bank of Greene County is proud to support the food pantries in our local community.  We want to thank Ceto not only for their professional partnership but for their dedication to our community as well.”

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“I’ve learned that you shouldn’t go through life with a catcher’s mitt on both hands.  You need to be able to throw something back.”
- Maya Angelou